Car Wrapping: Cost, Benefits, and Trends
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The car wrapping history is nearly 60 years old and close to 100 years – the history of self-adhesive films. The employees of the AutoPR firm have been involved in branding of the individual and corporate transport over 20 years, and they know everything and a little bit more about the films. Everything new is born twice, so, to realize what trends to await in the sphere of the car wrapping, we should recall the past, the year when the films appeared and the peculiarities of the wrapping in previous years.
Read more -Wrapping of commerical vehicles. Moisture-resistant adhesive tape - Scotch tape, invented in 1923 by Richard Gurley Drew, a laboratory technician at Minnesota Mining (now known as "3M") - was the prototype of modern vinyl self-adhesive film. Even then it was still on a cloth substrate, and the quality of the glue was not so good, which provided an impetus to the further development of the innovative product. The sizes, bases and adhesives varied.
Benefits of Car Wrapping

According to the experts, the usage of vinyl film on cars began in the 1960s in Japan. Initially, it was used to distinguish racing cars and it is with its assistance they put numbers and names of racers on cars. The ease of installation/dismantling of the film, its aesthetics and low cost became enjoyed by sponsors of many rallies who started using it as an advertising medium.
During the 70s, America drowned in printed advertising. It was not a rare thing to see a truck or a car where not a single centimeter of live space was free. But as time matured the concept of advertising evolved and its volume started transforming into quality. The branding with its well-developed design concept and philosophy of its own emerged.
Popular types of films for pasting

Talking about the wrapping tendencies of the previous years, there were no specific refinements. The most frequent material was transparent, black and white films, colored films were used much less. The bling stickers, flames and complete camouflage are long overdue. New and innovative ideas are making their way in place of them. To begin with, the major disadvantage of vinyl film was the lack of colors and decor. Moreover, the technologies of the material manufacturing were not perfect, thus, the quality of wrapping was not the best.
With the course of time, the level of production increased, varieties emerged which made it possible to broaden the area of usage of films. Such a cars palette and an extensive variety of textures give an opportunity to change a car and distinguish it in the overall stream of cars on the road. Every age affects the aesthetic design of cars in a certain way, and the needs of films also vary. The following interesting trends have appeared in the sphere of pasting during several last years. Color gradation.
The practical significance of pasting

Mirror chrome effect film is a good substitute to costly chrome plating. It can be of traditional silver and gold, and other colors, the most widespread are blue, purple, red. One can use it in wrapping totally or in decorating the separate parts of the body. Matting. Most of the cars that leave the factory conveyor belts are usually cars with a glossy paint job. This is why the matte surface in itself is a drawing factor.
Conclusion

Secondly, the matte vinyl is darker and has a velvety color, which makes the exterior look respectable. Surface structuring. In the last decades, composite material parts, especially carbon fiber, have emerged in auto tuning. The most common is the so-called native black matte color of carbon fiber, although there are colored ones. Together with the enumerated trends.
Read more -Wrapping of commerical vehicles. Moisture-resistant adhesive tape - Scotch tape, invented in 1923 by Richard Gurley Drew, a laboratory technician at Minnesota Mining (now known as "3M") - was the prototype of modern vinyl self-adhesive film. Even then it was still on a cloth substrate, and the quality of the glue was not so good, which provided an impetus to the further development of the innovative product. The sizes, bases and adhesives varied.
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- X
- Other Apps
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